Art Directors Club Ukraine: Mother (Video) by Leo Burnett Kyiv for The Art Director's Club/ ADC

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Art Directors Club Ukraine: Mother (Video)

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Industry Business equipment & services
Media Digital, Interactive & Mobile, Case study
Market Ukraine
Agency Leo Burnett Kyiv
Art Director Pavel Klubnikin
Copywriter Yaroslav Serdyuk
Photographer Pasha Vrzhesch
Released September 2010

Awards

MIAF Awards 2011
Advertising campaign Corporate advertising Grand prix

Credits & Description

We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum – you’re always a winner. You are the one. Everything that goes from your pencil – is totally genius and worth the highest awards. Everyone who doubts that – just envies you and knows nothing in advertising. Your mum doesn’t need any proof. But we – the ADC*UA jury members – demand it. So we dressed up key jury men in mothers’ dresses, shot them in mothers’ homes and said to everybody: “Sorry, we are not your mother. So think twice before submitting to ADC*UA”.

Sorry, we are not your mother.
So think twice before submitting to ADC*UA
Advertising Agency: Leo Burnett Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko