|Industry||Business equipment & services|
|Media||Digital, Interactive & Mobile, Case study|
|Agency||Leo Burnett Kyiv|
|Art Director||Pavel Klubnikin|
|MIAF Awards 2011|
|Advertising campaign||Corporate advertising||Grand prix|
Credits & Description
We came with a simple idea based on insight well known by everyone from the childhood. Everyone who ever tried to create something and then show it to someone. And there is at least one person in the whole world, who will always give you the greatest estimation - your mother. For your mum – you’re always a winner. You are the one. Everything that goes from your pencil – is totally genius and worth the highest awards. Everyone who doubts that – just envies you and knows nothing in advertising. Your mum doesn’t need any proof. But we – the ADC*UA jury members – demand it. So we dressed up key jury men in mothers’ dresses, shot them in mothers’ homes and said to everybody: “Sorry, we are not your mother. So think twice before submitting to ADC*UA”.