Panyee FC shot film by Leo Burnett Bangkok, Tokyu Agency for The Japan Racing Association/ JRA

Pin to Collection
Add a note
Industry Sports and Health Clubs, Gyms, Sports Teams & Events
Media Digital, Interactive & Mobile, Case study
Market Japan
Agency Leo Burnett Bangkok
Agency Tokyu Agency
Released September 2011

Awards

Spikes Asia 2011
Digital Websites Bronze

Credits & Description

JAPAN WORLD CUP 1
Advertiser JAPAN RACING AND LIVESTOCK PROMOTION FOUNDATION
Agency The Leo Burnett Group Thailand
Product HORSE RACING
Entrant TOKYU AGENCY Tokyo, JAPAN
Type of Entry: Websites
Category: Consumer Services
Title: JAPAN WORLD CUP 1
Advertiser/Client: JAPAN RACING AND LIVESTOCK PROMOTION FOUNDATION
Product/Service: HORSE RACING
Entrant Company: TOKYU AGENCY Tokyo, JAPAN
Advertising/Web Design Agency: TOKYU AGENCY Tokyo, JAPAN
Creative Credits
Name Company Position
Tetsushi Kawachi Tokyu Agency Creative Director / Planner
Riichiro Mashima Idiots Director
Jyuwich Mogy Narrator
Masayuki Uchida Tokyu Agency Art Director
Zen Shinichiro Tokyu Agency Account Director
Tomohiko Fujii Tokyu Agency Account Director
Eri Saika Tokyu Agency Account Director
Kyosuke Taniguchi Katamari Creative Director / Designer
Ryohei Kugo AID-DCC Planner
Kenji Mori Katamari Flash developer
Masaru Kinoshita Katamari Programer
Tateki Yoshida Birdland Designer
Takafumi Shinozawa Birdland Designer
Hiroki Kawashima Jinnes Animation Studio CG Producer
Shigeyuki Watanabe Jinnes Animation Studio CG Director
Mayumi Kawanishi Jinnes Animation Studio CG Director
Suwapass Duangchingarm Imagimax CG Director
Hiroshi Jingu Engine Film Sound Producer
Michiro Kato Labo Graphix Editor
Satoshi Orihara Tokyu Agency Web Director
Brief Explanation:
Offer the chance to experience horse racing to those in their 20s with no experience of horse racing and who have the perception that 'Horse racing is for old men I don't know how to play'. Have the target share their experience with their friends and make them visit the race course. We created Japan World Cup, an imaginary horse racing to determine the fastest horse in the world by combining two important elements of Japanese culture, animation and comedy to have our target experience horse racing online. *Please click "JAPAN WORLD CUP" below the AVP.

The Digital Advert titled Panyee FC shot film was done by Leo Burnett Bangkok, Tokyu Agency advertising agencies for The Japan Racing Association/ JRA in Japan. It was released in Sep 2011.