I was killed in the army by Digital Headshot for the Mothers Right group

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Industry Public awareness
Media Digital, Interactive & Mobile, Case study
Market Russia
Agency Digital Headshot
Released April 2011

Awards

MIAF Awards 2011
MIXX Awards (Internet): Campaigns Online PR and Brand Reputation Campaigns Third place

Credits & Description

We created fallen soldiers profiles in a popular Russian social network www.odnoklassniki.ru (classmates). We indicated where they had studied, lived and worked so that people who used to know them could find them at the social network. And we also told their stories of death from the first person. All these accounts were added to the Mothers Right group.

The Digital Advert titled I was killed in the army was done by Digital Headshot advertising agency for the Mothers Right group in Russia. It was released in Apr 2011.