|Media||Digital, Interactive & Mobile, Case study|
|MIAF Awards 2011|
|MIXX Awards (Internet): Campaigns||Online PR and Brand Reputation Campaigns||Third place|
Credits & Description
We created fallen soldiers profiles in a popular Russian social network www.odnoklassniki.ru (classmates). We indicated where they had studied, lived and worked so that people who used to know them could find them at the social network. And we also told their stories of death from the first person. All these accounts were added to the Mothers Right group.The Digital Advert titled I was killed in the army was done by Digital Headshot advertising agency for the Mothers Right group in Russia. It was released in Apr 2011.