Cartoon Network Studios Digital, Case study Rick and Morty Rickstaverse by Carrot Creative Brooklyn

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Rick and Morty Rickstaverse

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Industry TV Channels/Radio Stations and Programmes, Online Game
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Carrot Creative Brooklyn
Executive Creative Director Jonathan Santoro
Art Director Brandon Lively
Copywriter Brian O'neill, Anthony Ciolino
Designer Trey Wadsworth
Illustrator Nick Staab, Claire Cianca, Meggy Kawsek
Released October 2016


D&AD 2017
Digital Design Existing Platform/New Iteration Graphite Pencil

Credits & Description

Agency: Carrot Creative
Client: Cartoon Network
Executive Creative Director: Jonathan Santoro
Senior Designer: Ben Cochrane
Illustrator: Claire Cianca
Illustrator: Meggy Kawsek
Illustrator: Nick Staab
Brand Director (Client): William Davis
Vice President of Creative Design: Jacob Escobedo
Vice President, Consumer Marketing: Jim Babcock
Designer: Trey Wadsworth
Art Director: Brandon Lively
Copywriter: Anthony Ciolino
Copywriter: Brian O'Neill
Agency Producer: Kathryn Farwell
Planner: Mike Keisman
Planner: Thomas Heiss
Account Handler: Drew Kramer
Account Handler: Nicole Rehling
Account Handler: Lexi Devogelaere
Brand Manager (Client): Adult Swim
Brand Manager (Client): Zach Krame
The Rickstaverse is a huge choose-your-own-adventure game built on Instagram spread across over 150 accounts and
0000+ custom illustrations. Its massive success drove Adult Swim to productize the platform through regularly released Expansion Packs. Our 1st Expansion ‘The Smiths Get Squanched’ focused on the events of Season 2’s Finale. Our 2nd Expansion ‘Interdimensional Cable Adventures’ focused on the events of two specials. Our upcoming 3rd Expansion ‘Welcome to Earth!’ will transform many existing levels completely, add a dozen more, and will focus on Earth after the events of Season 2.