Tide: Smart Bag by Leo Burnett Dubai for Tide

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Tide: Smart Bag

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Industry Washing powders & Detergents
Media Digital, Interactive & Mobile, Case study
Market United Arab Emirates
Agency Leo Burnett Dubai
Executive Creative Director Malek Ghorayeb
Creative Director Mohamed Oudaha
Art Director Dima Kronfol, Thomas Derouault, Rafael Rizuto Copywritter
Released January 2012

Awards

Mena Cristal Awards 2012
Promo & Direct Cristal Food Product / Beverage / Mass Consumption Product Cristal

Credits & Description

Iniciativa da marca de detergente de roupas Tide, criada pela Leo Burnet de Dubai, distribuiu sacolas de compra reutilizáveis e que permitem que você anote nelas sua lista de compras.
Uma solução simpática e que sai do discurso de sustentabilidade para a prática.
FOOD PRODUCT / BEVERAGE / MASS CONSUMPTION PRODUCT
Campaign: The Tide Smart Bag
Advertiser: Procter & Gamble
Agency: Leo Burnett Dubai Country: UAE
Executive Creative Director: Malek Ghorayeb
Creative Director: Mohamed Oudaha
Art Director: Rafael Rizuto & Dima Kronfol
Copywritter: Nabil Rashid