ENERGY PLAYGROUND by Ace Saatchi & Saatchi Makati for Tiger

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ENERGY PLAYGROUND

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Industry Baking, Cakes & Desserts
Media Digital, Interactive & Mobile, Case study
Market Philippines
Agency Ace Saatchi & Saatchi Makati
Released June 2012

Awards

Spikes Asia 2012
Media Best Use of Ambient Media: Large Scale Silver
Branded Content & Entertainment Best Use or Integration of Experiential Events Silver

Credits & Description

Advertiser KRAFT PHILIPPINES
Product TIGER BISCUITS
Entrant ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Type of Entry Branded Content & Entertainment
Category Best Use or Integration of Experiential Events
Title ENERGY PLAYGROUND
Advertiser/Client KRAFT PHILIPPINES
Product/Service TIGER BISCUITS
Entrant Company: ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Contributing Company: ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Credits
Name Company Position
Andrew Petch Ace Saatchi/Saatchi Executive Creative Director
Greg Martin Ace Saatchi/Saatchi Creative Director
Tony Sarmiento/Abe Medenilla Ace Saatchi/Saatchi Copywriter
Paolo Agulto Ace Saatchi/Saatchi Copywriter
Petra Magno/Maui Reyes Ace Saatchi/Saatchi Copy Writer
Gelo Lico Ace Saatchi/Saatchi Art Director
Milton Ganelo/Glenn Lalogan Ace Saatchi/Saatchi Art Director
Maine Gatbonton Ace Saatchi/Saatchi Account Supervisor
Gigi Garcia/Rose Javier Ace Saatchi/Saatchi Account Supervisor
Gen Lizares/Onat Roldan Ace Saatchi/Saatchi Activation
Shiela Tiongco Ace Saatchi/Saatchi Digital Director
Louie Di Jr Ace Saatchi/Saatchi Events
Kiko Torno/Kris Cortez Ace Saatchi/Saatchi Events
Martin Romualdez Ace Saatchi/Saatchi Pr
Patti Mallari Ace Saatchi/Saatchi Pr
Jerik De Guzman Ace Saatchi/Saatchi Digital Manager
Gelo Lico Ace Saatchi/Saatchi Final Artist
Rico Torres Ace Saatchi/Saatchi Final Artist
Carlo Perlas Ace Saatchi/Saatchi Producer
Paolo Ruiz Ace Saatchi/Saatchi Photographer