Toyota Digital, Case study Toyota Positive movement by M&C Saatchi London

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Toyota Positive movement

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Industry Cars, Hybrid Cars
Media Digital, Interactive & Mobile, Case study
Market United Kingdom
Agency M&C Saatchi London
Art Director Mark Norcutt
Copywriter Laurence Quinn
Released May 2013

Credits & Description

Fashion blogger Caroline Burke, an expert in body art, fashion and beauty, also known as Burkatron, is the latest to join the Toyota Positive movement, the movement brightening Britain with a car that runs on electricity, fuel and positivity.
The campaign, via Saatchi & Saatchi, asks Londoners to step outside of themselves and look for ways in which they can be a positive force in others' lives, for family, friends or complete strangers.
Advertised brand: Toyota Prius Plug-in hybrid

Advert title(s): Toyota Positive movement
Translation of headline to English: 

Advertising Agency (Name, City, Country): 
Saatchi & Saatchi, London, UK
Agency website:
Exec Creative Director: Kate Stanners
Copywriter: Laurence Quinn
Art Director: Mark Norcutt
Account Director: Josh Sandford
Production: Saatchi & Saatchi
Published/Released (Month, Year): April 2013