Toyota Digital, Case study Backseat Driver by PARTY Tokyo

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Backseat Driver

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Industry Cars
Media Digital, Interactive & Mobile, Case study
Market Japan
Agency PARTY Tokyo
Designer Takayuki Sugihara
Producer Seiichi Saito, Search Party Music
Production ENGINE PLUS
Released April 2011


One Show 2014
IP & Products Intellectual Property & Products / Digital Product Silver Pencil

Credits & Description

Brand: ToyToyota
Entrant Company: Party, Tokyo
Advertising Agency: PARTY, Tokyo
Web Developer: rhizomatiks + Qosmo, Tokyo
Creative Director + Technical Director + Art Director: PARTY
Designer: Takayuki Sugihara (roughark, Tokyo)
Designer: PARTY
Programmer: Nao Tokui (Qosmo, Tokyo)
Pictogram Designer: Rie Fujinaka(noppo)
3D Designer: Yoshiyuki Odajima
Producer: PARTY
Producer: Seiichi Saito (rhizomatiks, Tokyo)
Sound Design: Tomoko Kataoka (Manual of Errors Artists, Tokyo)
Sound Design: Yu Yamaguchi (Manual of Errors Artists, Tokyo)
Movie Production: Engine Plus
Creative Agency: PARTY