|Industry||Apparel, Clothing & Footwear|
|Media||Digital, Interactive & Mobile, Case study|
|Agency||Red Tettemer O'Connell + Partners|
|Executive Creative Director||Steve O’Connell|
Credits & Description
Sending through the latest work from Red Tettemer + Partners for Under Armour (UA), a leading sports performance apparel brand. The brand launched the third iteration of “What’s Beautiful,” its largest female-focused digital experience to date. Building upon the success of past challenges, “What’s Beautiful 3.0” drives women to meet and exceed fitness goals and empower one another through an online community. The competition will be hosted through a mobile app and microsite whatsbeautiful.ua.com.