UNICEF (United Nations International Children’s Emergency Fund) Digital, Case study UNICEF TAP PROJECT 2013 by Droga5 New York


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Industry Charities, Foundations, Volunteers, Human Rights
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Droga5 New York
Released May 2013


Cannes Lions 2013
Cyber Lions Other Digital Solutions; Community Applications Bronze

Credits & Description

Advertiser : U.S. FUND FOR UNICEF
Entrant : DROGA5 New York, USA
Type of Entry : Other Digital Solutions
Category : Community Applications
Advertiser/Client : U.S. FUND FOR UNICEF
Product/Service : TAP PROJECT
Entrant Company : DROGA5 New York, USA
Advertising Agency : DROGA5 New York, USA
Case Film URL: http://nourl.gosimian.com/sp/r/N1/1/CCHrSLSV5pEbbUCdEsH-7Q/YmJlcmdAZHJvZ2E1LmNvbQ==
Application URL: http://nourl.gosimian.com/sp/r/N1/1/CCHrSLSV5pEbbUCdEsH-7Q/YmJlcmdAZHJvZ2E1LmNvbQ==
Name Company Position
David Droga Droga5 Creative Chairman
Nik Studzinski Droga5 Executive Creative Director
Ted Royer Droga5 Executive Creative Director
Sally-Ann Dale Droga5 Head Of Integrated Production
Lindsey Slaby Droga5 Executive Interactive Producer
Katie Miller Droga5 Senior Interactive Producer
Jonas Ahlen Droga5 Art Director
Johan Gerdin Droga5 Copywriter
Kathrin Laser Droga5 Interactive Designer
Kathrin Hoffman Droga5 Ux Director
Lily Cho Droga5 Ux Designer
David Justus Droga5 Technical Director
Fran Devinney Droga5 Creative Technical Lead
Will Davie Droga5 Strategist
Olivia Legere Droga5 Group Account Director
Brett Niebling Droga5 Account Manager
Jimmy Walker Bad Assembly Creative Director
Scott Baggett Bad Assembly Creative/Technology
Nathan Holloway Bad Assembly Director Of Technology
Lisa Connelly Bad Assembly Executive Producer
Every year since 2007, the UNICEF Tap Project has raised awareness and money during World Water Month, to aid children living without clean, safe drinking water. This year, the challenge was to broaden the initiative and extend the Tap Project online.

For World Water Month in March, we turned Facebook members into Taps. People could open their Tap with a small $5 donation via text or PayPal. The action not only provided clean water to children, it also let Facebook members choose friends to help keep the water running, turning the world's largest social network into a water network.