Ariel Digital, Case study Dads #Sharetheload 2 by BBDO Mumbai

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Dads #Sharetheload 2

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Industry Washing powders & Detergents
Media Digital, Interactive & Mobile, Case study
Market India
Agency BBDO Mumbai
Chief Creative Officer Josy Paul
Executive Creative Director Sandeep Sawant, Hemant Shringy
Creative Director Umma Saini
Released February 2016

Awards

Cannes Lions 2017
Creative Effectiveness Creative Effectiveness: Creative Effectiveness Silver Lion

Credits & Description

Title: Dads #Sharetheload
Agency: Bbdo India
Brand: P&G India
Country: India
Entrant Company: Bbdo India, Mumbai
Advertising Agency: Bbdo India, Mumbai
Chairman & Chief Creative Officer: Josy Paul (Bbdo India)
Executive Creative Director: Hemant Shringy (Bbdo India)
Chief Executive Officer: Ajai Jhala (Bbdo India)
Executive Vice President: Rajat Mendhi (Bbdo India)
Account Director - Planning: Manisha Sain (Bbdo India)
Executive Creative Director: Sandeep Sawant (Bbdo India)
Sr. Creative Director: Balakrishna Gajelli (Bbdo India)
Creative Director: Umma Saini (Bbdo India)
Studio Head: Hitesh Shah (Bbdo India)
Sr. Account Executive: Nilza Dmello (Bbdo India)
Graphic Designer: Shankar Yelugu (Bbdo India)
Graphic Designer: Venkatesh Pagidimarry (Bbdo India)
Sr. Graphic Designer: Sameet Koyande (Bbdo India)
Graphic Designer: Rajeev Mohite (Bbdo India)