Pur Digital, Case study Know Your Water by Arnold Worldwide Boston

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Know Your Water

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Industry Household maintenance & pet products
Media Digital, Interactive & Mobile, Case study
Market United States
Agency Arnold Worldwide Boston
Associate Creative Director Justin Galvin, Sam Mullins
Executive Creative Director Pete Johnson, Sean Mcbride
Creative Director Doug Harry
Art Director Doug Harry, Sam Mullins, Jamie Malnati
Copywriter Justin Galvin, Miki Turner
Production Tool Of North America
Released August 2016

Awards

New York Festivals 2017
Integrated/Mixed Media Products & Services: Household Products & Services Third Prize Award

Credits & Description

Agency: Arnold Worldwide
Brand: Pur
Country: Usa
Production Company: Digital: Tool Of North America/Smart Current Broadcast: Hey Wonderful
Entrant: Arnold Worldwide, Boston
Brand: Pur
Corporate Name of Client: PUR
Agency Strategic Planner: Ellis Reavey
Agency: Arnold Worldwide, Boston
Global Chief Creative Officer: Jim Elliott
Executive Creative Directors: Pete Johnson/Sean McBride
Creative Director: Doug Harry
Associate Creative Directors: Justin Galvin/Sam Mullins
Copywriters: Justin Galvin/Miki Turner
Art Directors: Doug Harry/Jamie Malnati/Sam Mullins
Agency Producers: Spring Clinton-Smith/Hillary O’Rourke
Agency Digital Producers: Sean Will/Drew Horton/Christina Balch
UXD Directors: Jordan Clayton/Davis Kramer
Production Companies: Tool of North America/Smart Current
URL: https://knowyourwater.pur.com/...
Synopsis:
Water quality issues are on the rise, yet people don’t know that these issues could happen in their own backyard due to America’s aging infrastructure. Townships are required to send an annual water quality report that summarizes potential contaminants in drinking water. Yet these reports often go unread or are too difficult to understand.
PUR, a water filtration company, developed an interactive tool to help people understand what’s in the water coming out of their tap. KnowYourWater.com used Google Maps and a proprietary database of current water quality reports to create a personalized experience that educates users on the cleanliness of their tap water. By entering a location, the user follows the journey of their water from a local source, through treatment and to their tap while learning about the realities of how contaminants can enter drinking water and the importance of having the right water filter in an easy-to-understand way.