I am Ugly but I got the Hotty by Grey Hong Kong for Viagra

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I am Ugly but I got the Hotty

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Industry Health & Pharmaceutical Products
Media Digital, Interactive & Mobile, Case study
Market Hong Kong SAR China
Agency Grey Hong Kong
Executive Creative Director Keith Ho
Creative Director Kym Ma
Art Director Henry Kwok
Copywriter Jeff Tsang
Editor Wong Ying Ying, Erica Cheng
Released February 2012

Awards

AD STARS 2012
Interactive Pharmaceutical/Public Health& Safety Silver

Credits & Description

A Viagra ideal sex survey suggested that females prefer firm erection of males to bring wonderful sex life. With the firm erection brought by Viagra. Grey Hong Kong launch a teaser to promote the benefit of âhardnessâ and boost the PR mediation of the press conference.
Category: Pharmaceutical & medical
Client: Pfizer
Agency: Grey Group Hong Kong
Country: Hong Kong
Director: Keith Ho
Director: Kym Ma
Executive Creative Director: Keith Ho
Creative Director: Kym Ma
Art Director: Henry Kwok
Copywriter: jeff tsang
Assoc Art Director: henry yim
Agency Producer: John Lo
Agency Producer: Wong Ying Ying
Agency Producer: Erica Cheng
Editor: Erica Cheng
Editor: Wong Ying Ying