Volkswagen Digital, Case study Amarok Test Drives For Good by Ogilvy Cape Town

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Amarok Test Drives For Good

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Industry Cars
Media Digital, Interactive & Mobile, Case study
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Tseliso Rangaka, Chris Gotz, Pete Case
Creative Director Jacques Massardo, Prabashan Pather
Art Director Justin Enderstein, Matthew Pullen
Copywriter Dean Paradise, Jenna Smith, Kate Desmarias
Production Motion City Films
Director Kim Hinrichs, Helen Raigne
Released October 2016


D&AD 2017
Creativity for Good Advertising & Marketing Communications/Brand Wood Pencil

Credits & Description

Agency: Ogilvy & Mather Cape Town
Client: Tarryn Knight
Agency Producer: Anthea Beylis
Agency Producer: Robyn De Beer
Art Director: Justin Enderstein
Art Director: Matthew Pullen
Copywriter: Jenna Smith
Copywriter: Dean Paradise
Copywriter: Kate Desmarias
Creative Director: Jacques Massardo
Creative Director: Prabashan Pather
Designer: Nicholas Mills
Director: Kim Hinrichs
Director: Helen Raigne
Executive Creative Director: Chris Gotz
Executive Creative Director: Pete Case
Executive Creative Director: Tseliso Rangaka
Producer: Jason Plumbly
Sound Designer: Andre Pienaar
Editing: Deliverance Post
Production Company: Motion City Films
Account Handler: Britta Graewe
Client Business Director: Tarryn Knight
Sound Design: Signpost Sound
We needed to put the off-road abilities of the Amarok to good use.
So we created Test Drives for Good, which harnessed the off-road ability and carrying capacity of the Amarok to turn everyday test drives into test drives that matter. Each drive acted as an activation, allowing potential customers to get the full Amarok experience during their test drive, while helping to deliver urgent supplies to communities in hard-to-reach places. Every activation was documented to create additional content to promote further participation.