The BlueMotion Label by Ogilvy Cape Town for Volkswagen

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The BlueMotion Label

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Industry Cars
Media Digital, Interactive & Mobile, Case study
Market South Africa
Agency Ogilvy Cape Town
Director Renee Van Reenen
Executive Creative Director Chris Gotz
Art Director Prabashan Gopalakrishnan Pather
Copywriter Sanjiv Mistry
Editor Ric Shields
Production Platypus Productions
Released May 2012

Awards

One Show 2013
One Show Design Design Does / Design for the Greater Good Merit
One Show Innovation in Advertising / Single or Campaign Merit

Credits & Description

Title: THE BLUEMOTION LABEL
Product/Service: Volkswagen BlueMotion
Creative Credits
Entrant Company: Ogilvy and Mather Cape Town, Cape Town
Agency: Ogilvy and Mather Cape Town, Cape Town
Production Company: Platypus Productions
Editing Company: Platypus Productions
Recording Studio: We Love Jam, TheWorkRoom
Executive Creative Director: Chris Gotz
Ogilvy and Mather Cape Town, Cape Town
Creative Director: Prabashan Gopalakrishnan Pather
Ogilvy and Mather Cape Town, Cape Town
Creative Director: Sanjiv Mistry
Ogilvy and Mather Cape Town, Cape Town
Art Director: Prabashan Gopalakrishnan Pather
Ogilvy and Mather Cape Town, Cape Town
Copywriter: Sanjiv Mistry
Ogilvy and Mather Cape Town, Cape Town
Agency Producer: Cathy Day
Ogilvy and Mather Cape Town, Cape Town
Agency Producer: Lara Bothma
Ogilvy and Mather Cape Town, Cape Town
Editor: Ric Shields
Platypus Productions, Cape Town
Director: Renee van Reenen
Platypus Productions, Cape Town
Account Executive: Greg Tebbutt
Ogilvy and Mather Cape Town, Cape Town
Account Executive: Jason Yankelowitz
Ogilvy and Mather Cape Town, Cape Town