Volkswagen Digital, Case study Street Quest by Ogilvy Cape Town

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Street Quest

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Industry Cars
Media Digital, Interactive & Mobile, Case study
Market South Africa
Agency Ogilvy Cape Town
Associate Creative Director Tommy Le Roux
Executive Creative Director Chris Gotz
Creative Director Nicholas Wittenberg
Copywriter Tim Human
Designer Fred Cilliers
Producer Kurt Paulse
Released October 2012


Cannes Lions 2013
Branded content & entertaiment lions Branded Entertainment; Best use or integration of gaming Bronze

Credits & Description

Media: Online
Geo: South Africa
Category: Automotive
Agency: Ogilvy
Brand: Volkswagen
Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volkswagen has had on South African streets, and use it to kickstart Volkswagen South Africa's Facebook Page. Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The game was played over four weeks and the player with the most Pins each week qualified for the Grand Final – a live playoff in which finalists competed for prizes worth R50 000.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Designer: Fred Cilliers
Copywriter: Tim Human
Business Director: Gre3g Tebutt, Adrian Varkel
Motion Designer: Andrew Pullen
Head Developer: Umar Jakoet
Developers: Michael Theron, Melinda Wantenaar, Will Roos
Producer: Kurt Paulse