Wendy's Digital, Case study Find The Burger by Lowe Makati City

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Find The Burger

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Industry Fast food
Media Digital, Interactive & Mobile, Case study
Market Philippines
Agency Lowe Makati City
Chief Creative Officer Leigh Reyes
Executive Creative Director Abi Aquino
Creative Director Roman Carlo Olivarez
Art Director Iya Parungao
Senior Copywriter Min Roldan
Released September 2017

Credits & Description

Media: Interactive, Case Film
Category: Restaurants & fast food
Agency: MullenLowe Philippines
Country: Philippines
Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Director: Iya Parungao
Senior Copywriter: Min Roldan
Account Director: Gerald Lim
Managing Director: Alan Fontanilla
Account manager: Lio Cana
Planning Director: Viboy Palillo
Social Media Director: Raffy Bariso
Published: September 2017
In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch.
Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it.