SAY IT LIKE BOND by Fortune Promoseven Dubai, Momentum Dubai for Sony

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SAY IT LIKE BOND

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Industry Cell phones, Smartphones & Accessories
Media Digital, Interactive & Mobile, Case study
Market United Arab Emirates
Agency Fortune Promoseven Dubai
Agency Momentum Dubai
Released February 2013

Awards

Dubai Lynx 2013
Interactive OTHER DIGITAL CHANNELS GOLD

Credits & Description

Client SONY
Product XPERIA ION
Entrant FP7/DXB Dubai, UNITED ARAB EMIRATES
Type of Entry: Interactive: Digital Tools
Category: OTHER DIGITAL CHANNELS
Title: SAY IT LIKE BOND
Product/Service: XPERIA ION
Entrant Company : FP7/DXB Dubai, UNITED ARAB EMIRATES
Advertising Agency : FP7/DXB Dubai, UNITED ARAB EMIRATES
Advertising Agency 2 : MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
URL Site: http://www.intecstudio.com/development/sony/index.php
Name Company Position
Paul Banham Fp7/Dxb Executive Creative Director
Sajesh Pudussery Fp7/Dxb Art Director
Alok Mohan Fp7/Dxb Copywriter
Ryan Atkinson Fp7/Dxb Graphic Designer
Clarisse Mar Wai May Fp7/Dxb Integrated Producer
Maroun Bakhos Fp7/Dxb Account Director
Alston D'sa Fp7/Dxb Account Manager
Khaled Hamza Fp7/Dxb Production Manager
Martin Yofre Momentum Mena Business Director
Sooraj T R Momentum Mena Senior Technical Lead
Uday Desai Momentum Mena Senior Technical Lead
Pankaj Nainwal Momentum Mena Senior Technical Lead
Kate Frame Momentum Mena Event Manager
Spyros Gousetis Sony Mobile Communications Director Marketing
Gita Ghaemmaghami Sony Mobile Communications Marcom Manager
Brief Explanation:
The movie ‘Skyfall' featured James Bond using the Sony Xperia Ion. Our brief: Generate excitement. We combined a London phone box, 4000 meters of cabling, a 2012 Aston Martin DBS, 6 computers, Arduino technology and a voice analytics engine, which was built into an app on the phone. Participant(s) had to say "The name is Bond, James Bond" and if their impression matched Daniel Craig's to 95% or more, it wirelessly unlocked the doors and started the engine of the Aston Martin. Results: In 10 days, 5,217 participants. 43 superb Bond impersonators. 60% increase in footfall. 30% increase in sales.