Yahoo! Digital, Case study Smart Stretch 360 [case video] by Hakuhodo Kettle Tokyo

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Smart Stretch 360 [case video]

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Industry Search Engines
Media Digital, Interactive & Mobile, Case study
Market Japan
Agency Hakuhodo Kettle Tokyo
Creative Director Kazuaki Hashida, Tetsushi Kawachi
Art Director Koichi Kosugi
Copywriter Keitaro Kamijo, Naotaka Suekuni
Released October 2016


Mobile Lotus Mobile Utility Silver

Credits & Description

Company Entering: Hakuhodo Kettle Inc., Tokyo
Brand: Yahoo! Japan 20th Anniversary
Advertiser: Yahoo! Japan
Agency: Hakuhodo Kettle Inc., Tokyo
Creative Director: Kazuaki Hashida/Tetsushi Kawachi
Copywriter: Naotaka Suekuni/Keitaro Kamijo
Art Director: Koichi Kosugi
Interactive Art Director: Koichi Kosugi
Technical Director: Kazuaki Hashida/Tetsushi Kawachi
Interactive Designer: Natsuki Akanuma/Shuichiro Koyama
Account Director: Ken Okada
Account Manager: Takeshi Todoroki/Keitaro Watanabe
Pr Director: Takashi Uno
Film Production Company: Tokyo Inc., Tokyo
Supervision: Yoshihito Nagahata
Director: Hiroshi Kikuchi/Moe Ikeda (Taiyo Kikaku)
D.O.P/Cinematographer: Ryo Saito
Choreographer: Psyhe
Film Producer: Toshiyuki Takei/Masayoshi Takayanagi
Editor: Amana Inc., Tokyo
Visual Effects: Kouki Hanawa/Ryuuichi Yamada
Special Effects Producer: Masami Nishida
Sound Designer: Sezaki Yuki
Music Composer: Midorikawa Toru
English Context Explanation:
In 2016 Yahoo! Japan, With Approximately 30 Billion Pv Monthly On Mobile, Marked The 20th Anniversary. Yahoo! Wanted To Express Its Appreciation To Its Mobile Users By Proposing And Committing A New Industry Responsibility. We Focused On The Serious Health Issue, “Text Neck”(Stiff Necks Or Shoulders, Headaches Etc.), Which Is Caused By Using Smartphone And Tablets For Long Hours. And So, We Invented A 360 Movie Ad, “Smart Stretch 360”, Which Made People Stretch Naturally Just By Watching It. This Movie Was Put On Youtube And Facebook Ad. And Soon, It Was Picked Up By Various Media, Such As Tv And Internet News, Resulted In $ One Million Worth. The Number Of Views Added Up To More Than 750,000 Just In One Month. We “Stretched” The Value Of The Internet Ads For Users, To Something More Meaningful. People Dont Want A Message, But A Massage.