Yogen Fruz Digital, Case study Yogen Fruz: Store opening decided by people [video] by Lowe Kuala Lumpur

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Yogen Fruz: Store opening decided by people [video]

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Industry Yogurt, Fast food outlets & restaurants
Media Digital, Interactive & Mobile, Case study
Market Malaysia
Agency Lowe Kuala Lumpur
Art Director Brandie Tan, Gelo Lico, Adrian Ng, Faras A'tras Adanan
Copywriter Ramanjit Singh Gulati
Released January 2013

Credits & Description

Advertiser: YOGEN FRÜZ MALAYSIA
Agency: LOWE MALAYSIA
Category: Internet Film Series
Advertising campaign: A STORE OPENING DECIDED BY PEOPLE
Art Director: Adrian Ng (Lowe Malaysia)
General Manager: Beelin Ong (Lowe Malaysia)
Executive Creative Director: Brandie Tan (Lowe Malaysia)
Art Director: Faras A'tras Adanan (Lowe Malaysia)
Managing Director: Mazuin Zin (Lowe Malaysia)
Copywriter: Ramanjit Singh Gulati (Lowe Malaysia)
Art Director: Gelo Lico (Lowe Malaysia)
Art Director: Brandie Tan (Lowe Malaysia)
Account Executive: Ilyanna Ayob (Lowe Malaysia)
Production Manager: Lisa Chong (Lowe Malaysia)
Implementation
Instead of launching it the usual way, Yogen Fruz let people decide when its store would open. It was a carefully timed, first-of-a-kind retail launch, which made people feel they made it happen. A hoarding made of 2,000 empty cups offering 50% off covered the store. People were invited to come back with the cups another day to get their discountedfrozen yoghurt.
Relevancy
Its mantra is ‘it’s all about u’. So, on the day of the launch, Yogen Fruz gave power to the people.
Outcome
All the 2,000 cups were gone in just a few hours. Yogen Fruz had the highest sales in one day. The launch was so successful that the client wants to use this idea for every new outlet.
Client Brief Or Objective
Yogen Fruz is a premium frozen yoghurt brand from Canada that wanted to launch its flagship store in KLCC Twin Towers.