The Antipinky Pint [case video] by Fahrenheit DDB Lima for Barbarian

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The Antipinky Pint [case video]

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Industry Beers and Ciders
Media Digital, Interactive & Mobile, Design & Branding, Case study
Market Peru
Agency Fahrenheit DDB Lima
Executive Creative Director Ricardo Chadwick
Creative Director Sérgio Franco
Art Director Rudy Camones
Copywriter Aldo Silva
Production Rebeca
Released May 2017

Credits & Description

Media: case
Category: Drinks, alcoholic
Client: Cervecería Barbarian
Advertised brand: Barbarian
Advert title(s): The Antipinky Pint
Advertising Agency: Fahrenheit DDB, Lima, Peru
Executive Creative Director: Ricardo Chadwick
Creative Director: Sergio Franco
Head of Art: Luciano Leone
Art Director: Rudy Camones
Copywriter: Aldo Silva
Production Company: Rebeca
Audio Company: Audiopost
Photographer: René Funk
Published: April, 2017
Synopsis:
Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow a pinky finger will shame some men. We created the Antipinky Pint, a glass with a ring in iron and testosterone to prevent that little finger from rising up against men.