Google Digital, Design & Branding, Case study WEB LAB by Google Creative Lab


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Industry Search Engines
Media Digital, Interactive & Mobile, Design & Branding, Case study
Market United Kingdom
Agency Google Creative Lab
Production B-Reel
Production Tellart
Released May 2013


Cannes Lions 2013
Cyber Lions Websites & Microsites; Travel, Entertainment & Leisure Silver
Design Lions Online Digital Design Bronze

Credits & Description

Type of entry: Websites & Microsites
Category: Travel, Entertainment & Leisure
Advertiser: GOOGLE
Product/Service: GOOGLE CHROME
Music Production: (Shroom)
Production Company: (Bibliothèque)
Production Company: (Weir And Wong)
Artist: (Karsten Schmidt)
Production Company: (Map)
Production Company: (Universal Design Studio)
Branding/Production Company: (B-Reel)
Production Company: (Tellart)
Creative Agency: (Google Creative Lab)
Brief Explanation
Web Lab is a first-of-its-kind open exhibition that can be accessed from anywhere in the world featuring 5 physical interactive experiments that bring the magic of the Internet to life.
The exhibition is available online at and lives at the Science Museum London. By creating tangible versions of invisible web technologies, the public were able to get their hands on them and learn how the web works, whilst experiencing the power of Chrome.
In July 2012 Web Lab launched in beta, a world first for a physical exhibition, and it continues 24 / 7 until summer 2013.