Hoshi Award Digital, Design & Branding, Case study An Experiment Of The Imagination [image] by Dentsu Inc. Tokyo

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An Experiment Of The Imagination [image]

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Industry Shows, Events & Festivals
Media Digital, Interactive & Mobile, Design & Branding, Case study
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yoshihiro Yagi
Art Director Chihiro Kato
Copywriter Marina Danjo
Production Taki Corporation
Released October 2016

Awards

ADFEST 2017
Design Lotus Corporate Identity Bronze

Credits & Description

Company Entering: Dentsu Inc., Tokyo
Brand: Hoshi Award
Advertiser: Nikke Inc.
Brand: Hoshi Award 2016
Agency: Dentsu Inc., Tokyo
Creative Director: Yoshihiro Yagi
Copywriter: Marina Danjo
Art Director: Chihiro Kato
Web Director: Kuniyuki Nakamura/Nodoka Sudo
Designer: Chihiro Kato
Motion Designer: Hajime Yakushiji
Motion Director: Ryosuke Sone
Agency Producer: Masashi Igarashi
Post-Production Company: Dede, Tokyo
Print Production Company: Taki Corporation, Tokyo
Designer: Yumi Fukuyoshi
Print Producer: Emiko Kawashima/Masakazu Takamatsu
Producer: Haruki Uchida
Background Overview:
The Hoshi Award Is A Literary Award Recognizing The Ingenuity Of Scientific Imagination. Our Design Expressed An Abundance Of Ideas. We Formed A Simple Graphic Inspired By The Movement Of Various Objects And Arranged Them To Represent A Beautiful World Of Science. The Arrangement Became The Awards Identity. The Design Was Subsequently Employed For Use On Various Promotional Materials.