Smallest store in the World by Memac Ogilvy & Mather Dubai, Ogilvy & Mather Frankfurt for IKEA

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Industry Department Stores & Shopping Malls
Media Digital, Interactive & Mobile, Design & Branding, Case study
Market Germany, United Arab Emirates
Agency Memac Ogilvy & Mather Dubai
Agency Ogilvy & Mather Frankfurt
Released April 2012

Awards

Dubai Lynx 2013
Interactive CONSUMER PRODUCTS SILVER

Credits & Description

With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 300 x 250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.
URL: http://www.smalleststoreintheworld.com/
Client IKEA
Product IKEA
Entrant MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Type of Entry: Interactive: Online Advertising
Category: CONSUMER PRODUCTS
Title: THE SMALLEST IKEA STORE IN THE WORLD
Product/Service: IKEA
Entrant Company : MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency : MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Name Company Position
Robin Smith Ogilvyaction Regional Creative Director
Ben Knight Ogilvyaction Creative Director
Gary Rolf Ogilvyaction Art Director/Copywriter/Graphic Design
Sascha Kuntze Memac Ogilvy Copywriter
James Bisset Ogilvyaction Copywriter
Jens Steffen Ogilvyone Technical Director
Niv Baniahmad Ogilvyaction Technical Director
Hamza Afaq Ogilvyone Technical Director
Farnoush Pourebrahim Ogilvyone Account Executive
Ali Mokdad Ogilvyaction Technical Assistance
Fouad Abdel-Latif Ogilvyaction Technical Assistance
Lina Safstrom Ogilvyaction Technical Assistance
Nadia Rahman Ogilvyaction Technical Assitance
Claus Adams Ogilvyaction Regional Director
Katja Sottmeier Ikea Crm Online Manager
Brief Explanation:
To demonstrate IKEA’s commitment to saving space, we built an entire IKEA store in a 10.5cm x 8.8cm web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. The banner allows you to browse a full IKEA store by department, click on any item you like and buy it straight from the IKEA website. With over 2 thousand products available on the banner it is definitely the smallest and smartest IKEA store in the world.

The Digital Advert titled Smallest store in the World was done by Memac Ogilvy & Mather Dubai, Ogilvy & Mather Frankfurt advertising agencies for IKEA in Germany. It was released in Apr 2012.