|Industry||Department Stores & Shopping Malls|
|Media||Digital, Interactive & Mobile, Design & Branding, Case study|
|Market||Germany, United Arab Emirates|
|Agency||Memac Ogilvy & Mather Dubai|
|Agency||Ogilvy & Mather Frankfurt|
|Dubai Lynx 2013|
Credits & Description
With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 300 x 250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.