Callegari Digital, Design & Branding, Case study Callegari Olive Oil by Pereira & O'Dell San Francisco

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Callegari Olive Oil

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Industry Butter, Edible oil & Fats, Grocery and Other foods
Media Digital, Interactive & Mobile, Design & Branding, Case study
Market United States
Agency Pereira & O'Dell San Francisco
Released June 2013

Credits & Description

Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold online globally. Pereira & O'Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles.
The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that can stand upright and also inclined on its side, becoming a centerpiece-worthy decanter that provides natural aeration to release the aroma of the olive oil. Our hero bottle is a golden droplet, reminiscent of the purity and simplicity. The top is wrapped in its signature Spanish tile pattern and trimmed in turquoise. The bottle suits both the stay at home cook and the professional chef.
Smell and taste, it is well known, are two senses that are strongly tied together. The second Callegari bottle is a classic perfume bottle with purple atomizer, perfect for salads, and highlights the unparalleled aroma of Callegari Olive Oil.
Additionally, the pen is a promotional item that conveys the elegant presence of Callegari olive oil by allowing chefs to sign their signature dishes and at the same time become brand ambassadors.
Agency: Pereira & O’Dell
Chief Creative Officer - PJ Pereira
Executive Creative Director - Jaime Robinson
Design Directors - Rai Favacho, Patricia Ebner
Designers- Rai Favacho, Patricia Ebner, Moses Kelany
Executive Agency Producer - Jeff Ferro
Agency Producer - Drew Saucedo, Judy Kreiter
Account Director - Lo Braz
Copywriter - Charlie Wolff