Saku Digital, Design & Branding, Case study Mash Machine, 1 by Tank

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Mash Machine, 1

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Industry Beers and Ciders
Media Digital, Interactive & Mobile, Design & Branding, Case study
Market Estonia
Agency Tank
Released May 2016

Awards

Golden Hammer 2017
Campaigns Integrated Digital Campaigns Diploma

Credits & Description

Entrant Agency: Tank
Client: Saku
Brand: Saku Originaal
Product/service: Spring 2016
Advertising Agency: Tank
Release Date: 01.05.2016
Synopsis:
Estonia’s national lager beer Saku Originaal decided to change. How to focus on millennials?
It refreshed its taste, design and launched a new small bottle.
All this to rejuvenate the target group – focus on millennials. But the truth was that the roads of millennials and Saku Originaal simply did not use to cross. Originaal was their fathers beer.
Until Mash Machine – the never seen before augmented reality music app. Everybody who had a smartphone and at least 4 caps (out of 40 possible) became a DJ.
New kind of engagement made a strong campaign and target group just loved it!