The Nature Conservancy (TNC) Digital, Design & Branding, Case study Products of Tomorrow - [image] by Africa Sao Paulo

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Products of Tomorrow - [image]

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Industry Environmental & Animal Issues
Media Digital, Interactive & Mobile, Design & Branding, Case study
Market Brazil
Agency Africa Sao Paulo
Chief Creative Officer Sérgio Gordilho
Creative Director Matías Menéndez
Art Director Felipe Cury, Maso Heck, Henrique Folster
Copywriter Felipe Ribeiro, Mateus Coelho, Rodrigo Barbosa
Designer Filipe Birck, Matteus de Faria
Released June 2017

Awards

El Ojo Festival 2017
Producción Digital – CRAFT Diseño Global Plata
Mobile Ejecuciones Para Redes Sociales Plata

Credits & Description

Category: Charities & appeals
Original Title: Produtos del mañana
URL: https://www.productsoftomorrow...
Client: The Nature Conservancy
Agency: AFRICA Propaganda
Country: Brazil
Director: Gleeson Paulino
Chief Creative Officer: Sergio Gordilho
Creative Director: Matías Menendez
Art Director: Felipe Cury
Copywriter: Felipe Ribeiro
Copywriter: Mateus Coelho
Art Director: Henrique Folster
Art Director: Maso Heck
Copywriter: Rodrigo Barbosa
Designer: Filipe Birck
Designer: Matteus de Faria
Published: June 2017
Synopsis:
On March 2017, President Trump signed an executive order to revive the coal industry, going against the international campaign to curb the dangerous heating of the planet, but that was soon covered by other headlines. In order to expose the urgency of the issue, we need to make people envision that climate change doesn't only affect the way they see their planet, but also the way they live their lives.