Rimowa Digital, Design & Branding, Case study Rimowa Electronic Tag by Philipp Und Keuntje

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Rimowa Electronic Tag

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Digital, Interactive & Mobile, Design & Branding, Case study
Market Germany
Agency Philipp Und Keuntje
Chief Creative Officer Diether Kerner
Creative Director Jan Gericke, Jessica Gronau
Art Director Cesrin Schneider
Copywriter Walter Schütz, Lukas Bausch, Hagen Dohr
Released October 2016


Cannes Lions 2017
Mobile Technology: Connected Devices Silver Lion
Cyber Branded Tech: Tangible Tech Bronze Lion
Mobile Technology: Innovative Technology Bronze Lion

Credits & Description

Title: Rimowa Electronic Tag
Agency: Rimowa Electronic Tag, T-Systems International, Philipp Und Keuntje, Airbus Group
Brand: Rimowa Electronic Tag Gmbh
Country: Germany
Entrant Company: Philipp Und Keuntje, Hamburg
Advertising Agency: Rimowa Electronic Tag, Hamburg / T-Systems International, Frankfurt / Philipp Und Keuntje, Hamburg / Airbus Group, Leiden
Production Company: Netronix Inc., Taipei City / E Ink Holdings Inc., Taipei City
Chief Creative Officer: Diether Kerner (Philipp Und Keuntje)
Technical Project Manager: Daniel Jungbluth (-)
Frontend-Developer: Miriam Koch (Philipp Und Keuntje)
Chief Creative Officer Digital: Mike John Otto (Philipp Und Keuntje)
Creative Director: Jessica Gronau (Philipp Und Keuntje)
Creative Director: Jan Gericke (-)
Art Director: Cesrin Schneider (Philipp Und Keuntje)
Art Director Digital: Robert Jähnert (-)
Creative Director Digital: Michael Ploj (Philipp Und Keuntje)
Art Director Digital: Christoph Boy (Philipp Und Keuntje)
Art Director Digital: Rui Gorgulho (-)
Copywriter: Walter Schütz (-)
Copywriter: Hagen Dohr (-)
Copywriter: Lukas Bausch (Philipp Und Keuntje)
Executive Client Service Director: Andreas Bilgeri (-)
Executive Client Service Director Digital: Markus Drühe (Philipp Und Keuntje)
Brand Manager: Jens Hoffmann (Philipp Und Keuntje)
Senior Poject Manager: Jennifer Chill (Philipp Und Keuntje)
Senior Project Manager Digital: Markus Dudek (-)
Project Manager: Kevin Block (-)
Innovation Manager: Jan Reh (-)
Technical Director: Holger Norden (Philipp Und Keuntje)
Frontend-Developer: Sascha Wöbb (Philipp Und Keuntje)
Backend-Developer: Marc Christiansen (Philipp Und Keuntje)
Art Buyer: Wiebke Burmeister (-)
Final Artworker: Mareike Dörries (Philipp Und Keuntje)
Production Manager: Cornelia Schira (Philipp Und Keuntje)
Cgi Supervisor: Husam Al-Hakim (Philipp Und Keuntje)
Retouch Artist: Sven Fröhlich (Philipp Und Keuntje)
Producer: Catharina Spitzer (Erste Liebe)
Producer: Laia Gonzalez (-)
Producer: Eva-Katharina Müller (Philipp Und Keuntje)
Director: Oliver Würffel (-)
Cinematographer: Adam Scarth (-)
Editor: Vincent Urban (-)
Editor: Sascha Würker (Philipp Und Keuntje)
Music Producer: Florian Siegmund (Haus Building Sound)
Music Producer: Oliver Schwarz (Haus Building Sound)
URL: http://rimowa-electronictag.co...
The sale of suitcases with an integrated RET module significantly contributes to RIMOWA’s sales. In just a few months the official launch partner, Lufthansa, has been followed by more airline partners such as Eva Air, United, Condor and Thomas Cook. More than 30 other airlines are now in negotiations with RIMOWA. This is the first fully digital check-in solution for luggage, making it a game-changer for the whole air travel industry. The hardware manufacturer becomes a pioneer in the digital age by creating a unique software solution that allows its costumers to have more of their most precious resource: time.
RIMOWA Electronic Tag replaces the conventional paper tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows you to add your personal data. The luggage’s data can then be sent to the airline, which in turn sends a digital tag to the suitcase. This allows you to check in your luggage from wherever you are, saving invaluable time at the check-in counter. The RIMOWA Electronic Tag has already been successfully implemented worldwide by Lufthansa, Eva-Air, United Airlines and Thomas Cook. It has been requested by over 30 other airlines.
The task was to develop a digital user-centred concept that emphasises the innovative character of the quality brand RIMOWA while meeting the luggage manufacturer’s high standards. We aimed at continuing to position RIMOWA as the pioneer of comfortable travel in the future.
Campaign Description:
Replacing the paper tags with a digital module: the RIMOWA Electronic Tag – the first digital check-in solution for luggage. This allows flight passengers to check in their suitcase via smartphone from wherever they are and hand it in at the airport in a matter of seconds – without any fuss or delays.
Suitcases equipped with the RIMOWA Electronic Tag are primarily intended for international frequent-travellers. The target group is characterised by their high brand affinity, their high demand for quality and functionality as well as an appreciation of good design. The majority of RIMOWA customers belong to the high achiever milieu, followed by people in the escapist category. In the long term, the RET is designed for all passengers, as airlines and airports can become fully digitised as a result of the system, thus saving on personnel and processing costs.