Works » Electronic Arts

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Industry Video Games/Consoles
Media Digital, Interactive & Mobile, Design & Branding
Market Netherlands
Agency USSR/CCCP, Amsterdam
Agency Wieden + Kennedy Amsterdam
Released June 2007

Awards

Cannes Lions 2007
Cyber - Bronze

Credits & Description

http://www.wkamst.nl/interactive/festivals/kahrashin/cannes2.html Type Of Entry: Websites & Microsites
Category: Other Consumer Products
Title: BURNOUT DOMINATOR
Advertiser/Client: ELECTRONIC ARTS
Product/Service: BURNOUT DOMINATOR GAME
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
Advertising/Web Design Agency: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
2nd Advertising/Web Design Agency, City: USSR/CCCP, Amsterdam
Country: THE NETHERLANDS
Credit Details:
Name
Position
Company
Joakim Borgstrom
Interactive Creative Director
Wieden+Kennedy Amsterdam
Paul Stechschulte
Creative Director
Wieden+Kennedy Amsterdam
Eric Quennoy
Creative Director
Wieden+Kennedy Amsterdam
Mike Farr
Copywriter
Wieden+Kennedy Amsterdam
Joseph Ernst
Art Director
Wieden+Kennedy Amsterdam
Nacho Guijarro
Flash Animator
Wieden+Kennedy Amsterdam
Ollie Klonhammer
Producer
Wieden+Kennedy Amsterdam
Luis Pena
Designer
Freelance
Craig Melchiano
Designer
Wieden+Kennedy Amsterdam
Jesse long
Account Director
Wieden+Kennedy Amsterdam
Synopsis:The campaign is based around the global movement, Kah Ra Shin, whose guiding principle since its origination in Tibet in the late 19th century has been one of 'Inner peace through outer violence'. Exploring both its founding philosophy and its current day practices, the campaign shows the role Burnout Dominator has begun to play in practitioners lives as the ultimate form of cathartic anger release.

The Digital Advert titled Cannes Lions 2007 - Cyber Lions Bronze: BURNOUT DOMINATOR was done by USSR/CCCP, Amsterdam, Wieden + Kennedy Amsterdam advertising agencies for Electronic Arts in Netherlands. It was released in Jun 2007.