Dear World... Yours, Cambridge, 2 by Johnson Banks. for Cambridge University Development and Alumni Relations

Dear World... Yours, Cambridge, 2

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Industry Colleges, Universities & Education Centers
Media Digital, Interactive & Mobile, Design & Branding
Market United Kingdom
Agency Johnson Banks.
Director Ian Anderson
Creative Director Michael Johnson
Released January 2016

Awards

D&AD Awards, 2016
Writing for Design Writing for Branding Schemes Graphite Pencil

Credits & Description

Agency: johnson banks
Client: Cambridge University Development and Alumni Relations
Computer Graphics Artist: Miguel Chevalier
Creative Director: Michael Johnson
Designer: Leanne Bentley
Designer: Ben Eager
Designer: Michael Johnson
Designer: Matthew Lewis
Designer: Katherina Tudball
Designer: Julia Woollams
Director: Ian Anderson
Editor: Danny Gimenez
Illustrator: Leanne Bentley
Illustrator: Joe Hall
Illustrator: Julia Woollams
Producer: Sam George
Writer: Nick Asbury
Writer: Michael Johnson
Branding Agency: johnson banks
Production Company: Artichoke
Production Company: Cambridge Film Works
Production Company: Events Unlimited
Production Company: Pa-Boom
Account Director: Katherine Heaton
Brand Director (Client): Kate Wilson
Brand Manager (Client): Morven Knowles
Research Manager: Clare King
Our task was to help create a coherent theme for their alumni and development fundraising campaign. Our core theme originated from Cambridge’s profound impact on the world, and the impact it will have on its future. The idea puts Cambridge’s impact in the form of a letter to the world, a letter that begins ‘Dear World’ and ends ‘Yours, Cambridge’. We realised that this could have huge potential as an idea, both in written and spoken word, by talking about ‘Cambridge’s letter to the world’, and verbally visually demonstrating what it has, and will, achieve.