NATURE IV. REDESIGNED. REDEFINED. REBORN. for Clarks

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NATURE IV. REDESIGNED. REDEFINED. REBORN.

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Industry Shoes
Media Film, Digital, Interactive & Mobile, Design & Branding
Market United Kingdom
Production BlindPig
Director Ric Comline
Released February 2017

Credits & Description

Client: Clarks
Product: Shoemakers
Director: Ric Comline
Production Company: BlindPig
Producer: Kirsty Murray
Live Action DOP: Gareth Ward
3D Artists: James Coore, Matt Burn, Christina Castelo Branco, Stephen (Huggy) Henry, Aaron Masih, Dan Baiton & Jesse Baber
2D Artists: Owen Saward & Chris Tobin
C4D Artists: Ric Comline, Tom Cardo-Moreno & Christine Peters
Sound Design & Music: Joe Worters
Post Production: Absolute
Description:
Clarks has today launched a new campaign that shakes up perceptions of the brand as it debuts the radical redesign of its flagship shoe, Nature. The updated design gives the 30-year-old model a new lease of life whilst retaining the same craftsmanship of the much-loved original.
Creatively executed by animation and production studio, BlindPig, sister company of Absolute Post, the film follows the journey of the shoe’s transformation, revealing the time-honed process unique to the shoe manufacturer, as well as its pioneering use of cutting-edge technologies. Using a unique blend of animation and live action, the action-packed film follows the Nature IV shoe on a step-by-step journey through its redesign and rebirth.