Estonian National Museum Digital, Design & Branding Echo Of The Urals Digital Multimedia Exhibition [image] by Velvet Tallin

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Echo Of The Urals Digital Multimedia Exhibition [image]

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Industry Museums & Libraries, Shows, Events & Festivals
Media Digital, Interactive & Mobile, Design & Branding
Market Estonia
Agency Velvet Tallin
Released October 2016

Awards

Golden Hammer 2017
Digital And Mobile Alternative Interactive Digital Solutions Diploma

Credits & Description

Entrant Agency: Velvet
Client: Estonian National Museum
Brand: Estonian National Museum
Product/service: Museum Exhibition
Digital Creative Director: Keijo Kraus
Producer: Pärtel Vurma
Digital Producer: Madis Lunkov
Developer: Kaimo Kure
Developer: Reijo Lell
Developer: Rainer Kull
Technical Director: Reimo Unt
Sound Designer: Taavi Tulev
Digital Producer: Marko Erlach
Release Date: 01.10.2016
Synopsis:
Estonian National Museum (ENM) is an ethnographic museum celebrating and conserving the rich culture and customs of Estonians and their kin throughout their turbulent history. Exhibition „Echo Of The Urals“ is dedicated to preserving the customs and culture of Fenno-Ugric peoples who are sparsely scattered around Russia, slowly assimilating into the local culture and losing touch with their identity and roots. It is our duty to help preserve the rich and varied culture for generations to come.
„Echo Of The Urals“ aims to preserve and hopefully revive these cultures and languages by bringing them into the light, by showing the lives, by exploring the language and customs.
The aim of the interactive part of the exhibition is to enhance the user experience and create an emotional atmosphere without drawing any attention to the technical or physical part of itself. Afterall, it is a celebration of the Fenno-Ugric people and their culture, not a touchscreen trade show.
We were able to create an immersive experience where the visitor can explore at their own pace and at their own depth – one can just browse around, taking in the ambient sounds, lights and temperatures of the scenery. Centerpiece of this exhibition is the river of light that is built of 57 large LED panels displaying animated fish that react to movement. Most popular interactive exhibit is the Komi Table. The interactive surface enables to explore dishes, recipes and food-related customs of the indigenous Komi people. There are more than 20 different touchscreen solutions and smart glass projections. The ambient sound installation uses 166 hidden speakers to recreate the authentic sounds of the place.
Estonian National Museum is located in Tartu, Estonia, built on top of an abandoned USSR army airfield. The Fenno-Ugric exhibition is set on two floors of the museum and spreading on 2345 sqm. The exhibition is made up of four separate rooms set in four different seasons and four different times of day. It has gathered more than 140 000 visitors from its opening in late 2016. The exhibition has won a lot of awards both in Estonia and abroad including the best Estonian permanent exhibition of the year and the best digital work in Estonian marketing and design awards "Golden Egg".