Digital, Design & Branding website, 5 by Team collaboration

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Industry Website, Advertising & Communication
Media Digital, Interactive & Mobile, Design & Branding
Market United States
Agency Team collaboration
Copywriter Joe Coleman
Designer Nicki O'Donoghue
Released October 2016


D&AD 2017
Writing for Design Writing for Websites Graphite Pencil

Credits & Description

Agency: Joe Coleman Copywriting
Client: Joe Coleman Copywriting
Copywriter: Joe Coleman
Designer: Nicki O'Donoghue
Lead Developer: Mike Ash
Cx Design Director: Orla Mcgrath
Freelance Copywriter Joe Coleman could have written his website in one tone of voice. But he thought he'd show his flexibility and make interacting with the site more fun by letting users grab the slide bar and choose from 60 gradually changing iterations of the same copy. These range from shoulder-shruggingly soft sell to brutally hard sell.