Le Signe Chaumont Digital, Design & Branding Genders* by Team collaboration

Genders*

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Industry Public awareness
Media Digital, Interactive & Mobile, Design & Branding
Market Russia
Agency Team collaboration
Creative Ashukina Anastasiya, Boyko Viktoriya, Parhomenko Aleksandra
Released September 2016

Awards

ADCR Awards 2017
Young & Students Students Gold

Credits & Description

Agency: Genders*team
Original Title: Гендеры*
Client: Le Signe Chaumont – Centre National Du Graphisme
Creatives:
Ashukina Anastasiya,
Boyko Viktoriya,
Parhomenko Aleksandra
Synopsis:
The developers of Facebook enabled users in the United States to choose in the column "gender" one of the 58 proposed genders. About some of the genders listed in the list, people did not even hear. Therefore, we decided to create a resource that helps visually and structurally explain the differences between them.We decided to use three tools, each one communicates with spectators by its own logic and can be used for different purposes. The first tool is table, presented as poster – because it’s the easiest way to present data visualization. We created our table of Genders, which shows differences and similarities of genders. Another poster, presents gender flags with description of their colors. The second tool is website. In our project we were unable to ignore the field of modern computer technology. We have created an on-line interactive site, since modern people use to receive the information through applications and web-sites. You can either study a discription of a particular gender or find out some interesting details about it. The third tool is board game. Game process helps you learn new information in interactive form and better internalize new knowledge. Project is suitable for people, who wants to find information about specific gender, helps to create overall perception about existing genders. Project helps people to step in different gender roles and deal with wide range of social phenomena. So project has both entertaining and educational character.