Lexus Digital, Design & Branding Heartbeat [image] 4 by M&C Saatchi Sydney

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Heartbeat [image] 4

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Industry Cars
Media Digital, Interactive & Mobile, Design & Branding
Market Australia
Agency M&C Saatchi Sydney
Chief Creative Officer Andy Dilallo
Creative Director Chris Little
Copywriter Phil Leece
Released January 2016


D&AD Awards, 2016
Digital Design Technological Innovation Wood Pencil

Credits & Description

Agency: M&C Saatchi
Client: Lexus Australia
Art Director: Chris Cheeseman
Chief Creative Officer: Andy Dilallo
Copywriter: Phil Leece
Creative Director: Chris Little
Digital Art Director: Nev Fordyce
Digital Art Director: Steve Hanzic
Digital Designer: James Jamias
Digital Designer: Vincent Leong
Digital Designer: Richard Sellies
Digital Designer: Russell Taylor
Digital Designer: Matt Willis
Digital Producer: Sharon Lewis
Director: Jonathan Nyquist
Engineer: Roger Calaf
Executive Creative Director: Ben Welsh
Head of Innovation: Ben Cooper
Producer: Lill Ireland
Producer: Alex Tizzard
Technical Director: Roger Chapman
Account Director: Liz Ainslie
Account Director: Lauren Trace
Group Account Director: Nick Russo
Marketing Director: Adrian Weiners
Strategic Director: Michael Sinclair
Lexus performance cars are designed to connect car and driver for a more thrilling driving experience.
We began by stripping an RC F bare of all its panels and then spraying it with electroluminescent paint.
Wireless heart rate monitoring technology was then connected through a bespoke system that captured and processed the data.
This allowed us to display the driver’s heartbeat on the outside of the vehicle - making it impossible for the driver to hide how they felt about this car.
This is heart racing. This is the new Lexus.