Luxor Digital, Design & Branding LUXOR: POP UP by Leo Burnett Mumbai

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LUXOR: POP UP

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Industry Business equipment & services
Media Digital, Interactive & Mobile, Design & Branding
Market India
Agency Leo Burnett Mumbai
Released June 2008

Credits & Description

http://www.arcww.in/luxor_popup.htm


1 of 2 Campaign
Type Of Entry: Online Advertising
Title: POP UP
Advertiser/Client: LUXOR WRITING INSTRUMENTS
Product/Service: HIGHLIGHTERS
Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Advertising/Web Design Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA

Credit Details:
Name Position Company
K.V. Sridhar National Creative DIrector Leo Burnett India
Santosh Padhi Executive Creative Director Leo Burnett India
Santosh Padhi Creative Director Leo Burnett India
Santosh Padhi Art Director Leo Burnett India
Guru Munishwar Art Director Arc Worldwide
Jetesh Menon Copywriter Arc Worldwide
Russell Barrett Copywriter Leo Burnett India
Karl Gomes Executive Creative Director Arc Worldwide

Synopsis:
We tied up with a number of the most popular Indian internet sites for this activity. Whenever anyone browsing these sites selected any of the text on the page, the selected text assumed the unique colour of a Luxor Highlighter and eventually a pack shot of the highlighter appeared on screen. Simply demonstrating to the consumer the product usage even in the online space.