Nike Digital, Design & Branding Nike Unlimited Stadium [image] 2 by BBH Singapore

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Nike Unlimited Stadium [image] 2

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Industry Sportswear, Athletic Footwear & Accessories
Media Digital, Interactive & Mobile, Design & Branding
Market Singapore
Agency BBH Singapore
Executive Creative Director Scott Mcclelland
Creative Director Aste Gutierrez
Art Director Matteo Catanese
Copywriter Aste Gutierrez
Designer Zac Ong
Producer Carlo Perlas
Photographer Xander Angeles, Edge Of Light
Production Birdman
Production Party New York
Production Tower of Doom
Released October 2016

Awards

D&AD 2017
Media Use of Interaction Graphite Pencil
Outdoor Advertising Ambient Wood Pencil
Graphic Design Data Visualisation Wood Pencil
Spatial & Experiential Design Experiential Design Wood Pencil
Media Use of Outdoor Wood Pencil

Credits & Description

Agency: Bbh Singapore
Client: Nike
Technical Director: Qanta Shimizu
Interactive Director: Roy Ryo Tsukiji
Interactive Director: Masashi Kawamura
Interactive Producer: Akane Inada
Production Company: Party Ny
Production Company: Birdman
Production Company: Tower of Doom
Project Manager: Lesley Chelvan
Agency Producer: Samantha Dalton
Designer: Zac Ong
Art Director: Matteo Catanese
Creative Director: Aste Gutierrez
Executive Creative Director: Scott Mcclelland
Photographer: Xander Angeles
Photographer: Edge of Light
Artist: Eddie Jackson
Copywriter: Aste Gutierrez
Retoucher: Sally Liu
Retoucher: Siew Wan Kew
Producer: Carlo Perlas
Account Handler: Sid Tuli
Account Handler: David Webster
Account Handler: Cheryl Cheong
Description:
The Lunar Epic's footprint contains Nike's foremost running innovations. We launched it with an equally innovative footprint : The Unlimited Stadium. A full-sized LED running track that brings to life the saying that "An athlete's greatest competition will always be himself." Race against an avatar of yourself, pacers, Nike athletes, national records, as well as training programs corresponding to the eight fundamental training runs. It keeps track of your progress and gives lap-by-lap feedback, and contains an incline to challenge you at every round.