Nissan Digital, Design & Branding #She_Drives by Fullstop Advertising

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Industry Cars
Media Digital, Interactive & Mobile, Design & Branding
Market Saudi Arabia
Agency Fullstop Advertising
Creative Director Loui Kofiah
Art Director Loui Kofiah
Released September 2017

Credits & Description

Category: Automotive
Media: Digital
Brand: Nissan
Agency: TBWA
Geo: Saudi Arabia
Advertising Agency: TBWA\Fullstop, Jeddah, Saudi Arabia
Creative Director / Art Director: Loui Kofiah
Chief Executive Officer: Omar Al-Abdali
Published: September 2017
In Saudi Arabia, women were not allowed to drive. On the 26th of September, 2017, a royal decree was issued to allow women to finally drive. To celebrate the historical occasion, Nissan sent it’s sentimental message to it’s future customers with a subtle License plate. License plates tend to have a huge auction market in the GCC (Gulf Countries), with many people spending thousands to get a customized one. This reflected in a hugely favorable reaction on social media, with many women wanting the license plate, and some went directly to following their accounts and inquiring about the prices of their cars.