Rimowa Digital, Design & Branding Rimowa Electronic Tag [image] 3 by Philipp Und Keuntje

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Rimowa Electronic Tag [image] 3

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Digital, Interactive & Mobile, Design & Branding
Market Germany
Agency Philipp Und Keuntje
Released November 2016


D&AD Awards 2018
Product Design Innovative Product Design Wood Pencil

Credits & Description

Entrant: Philipp Und Keuntje, Hamburg
Brand: Rimowa
Corporate Name of Client: RIMOWA
Agency: Philipp und Keuntje, Hamburg
Chief Creative Officer: RIMOWA
Creative Director: RIMOWA
URL: http://rimowa-electronictag.co...
RIMOWA Electronic Tag replaces the conventional paper baggage tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows you to add your personal data. The luggage’s data can then be sent to the airline, which in turn sends a digital tag to the suitcase. This allows you to check in your luggage from wherever you are, saving you stress and waiting time at the check-in counter. The RIMOWA Electronic Tag has already been successfully implemented worldwide by Lufthansa, EVA Air, United Airlines and Thomas Cook. It has been requested by over 30 other airlines.