Pollutoys by Fred & Farid Shanghai for Sea Shepherd Conservation Society

Pollutoys

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Industry Environmental & Animal Issues
Media Film, Digital, Interactive & Mobile, Design & Branding
Market China
Agency Fred & Farid Shanghai
Chief Creative Officer Farid, Fred
Executive Creative Director Feng Huang
Art Director Xuan Pham, Sonali Ranjit
Copywriter Jean Baptiste Le Divelec, Xuan Pham
Released April 2017

Credits & Description

Media: Web Film/ Direct
Category: Public interest
Client: Sea Shepherd
Agency: Fred & Farid, Shanghai
Country: China
Chief Creative Officer: Fred
Chief Creative Officer: Farid
Executive Creative Director: Feng Huang
Copywriter: Jean-Baptiste Le Divelec
Art Director: Sonali Ranjit
Copywriter / Art Director: XUAN PHAM
Brand Supervisor: Jeroen Botter, Heather Stimmler, Alex Cornelissen
Agency Supervisor: Fanny Landrieu, Solene Marce, Wenwen Zhao
Toy Designer: Andrea Vida
Digital Producer: Benoit Petrus, Louis Caudevilla
Assistant Digital Producer: Adrien Salome
Date: April, 2017
Description:
Every year, one million marine animals die from plastic ingestion. Yes, we could fight plastic pollution with shocking images. But we chose another option, to educate. That is why Sea Shepherd launched a project created by FRED & FARID Shanghai, thereby creating a brand for children, and proposing an innovative new vision of engagement, as well as a new tool to educate kids. The "Pollutes" are much more than simple plush toys. It's a solution. "Pollutes" is a powerful and fun way to teach our kids to respect the oceans and care about our planet.
Nine million tons of plastic ends up in the ocean every year, killing one million seabirds and 100,000 marine animals. If we do nothing there will be more plastic than fish in the ocean by 2050.