SNCF Digital, Design & Branding The impossible Game [image] 3 by TBWA Paris

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The impossible Game [image] 3

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Industry Railways
Media Digital, Interactive & Mobile, Design & Branding
Market France
Agency TBWA Paris
Production Dan Paris
Released October 2016


D&AD 2017
Graphic Design Digital & Mobile Graphite Pencil

Credits & Description

Agency: Tbwa\Paris
Client: Sncf
Illustrator: Marie-Laure Cruschi
Motion Designer: Christophe Courty
Web Developer: Antonin Anglade
Web Developer: Thomas Ogier
Web Developer: Glenn Pezier
Web Developer: Nicolas Rozen
Web Developer: Vesna Ung
Sound Designer: Ferdinand Huet
President: Philippe Simonet
Production Manager: Aude Boyer
Project Manager: Frederique Aucoin
Ux Designer: Alban Oujagir
Ux Designer: Yann Lupion
Interactive Designer: Tony Tran
Art Director: Yul Moreau
Creative Director: Nathalie Huni
Executive Creative Director: Benjamin Marchal
Executive Creative Director: Faustin Claverie
Technical Director: Ivan Zindovic
Copywriter: Fabien Duval
Copywriter: Daniel Perez
Copywriter: Gilles Suprin
Digital Agency: Dan\Paris
Account Handler: Marc Fraissinet
SNCF operates the country's national rail services, including the TGV (France's high-speed rail network). Its functions include operation of railway services for passengers or freight, and maintenance and development of rail infrastructure. It’s one of the biggest French company, who needs to hire 1.000 of the finest engineers every year to work on mobility projects, but it suffers from a lack of attraction for engineers who are finishing their school.That’s why every year SNCF invite them to play an online serious game to present the large variety of its high level engineer jobs.