The Pregnancy Pause Digital, Design & Branding The Pregnancy Pause [image] 2 by Mother New York

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The Pregnancy Pause [image] 2

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Industry Human Rights
Media Digital, Interactive & Mobile, Design & Branding
Market United States
Agency Mother New York
Released May 2017


Epica Awards 2017
Design Graphic Design Bronze

Credits & Description

Campaign: The Pregnancy Pause
Title: The Pregnancy Pause
Country: United States
Advertiser: Mother New York
Product: The Pregnancy Pause
Agency: Mother New York
Entrant: Mother New York
Date: 01.05.2017
Maternity leave deserves to be celebrated as a full-time job.
In a cultural atmosphere where women's bodies and rights are under siege, where maternity leave is often unpaid, and where mothers-to-be feel they need to quit their jobs in order to bond with their newborns, we wanted to honor moms and give them practical assistance at the same time. We created a company specifically for new moms to fill problematic resume gaps, and we did so on the most relevant, ubiquitous job seekers' platform out there — LinkedIn.