Tiger Beer Digital, Design & Branding Air-Ink [image] 1 by Marcel Sydney

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Air-Ink [image] 1

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Industry Beers and Ciders
Media Digital, Interactive & Mobile, Design & Branding
Market Australia
Agency Marcel Sydney
Released October 2016

Awards

D&AD 2017
Creativity for Good Product Design Graphite Pencil
Packaging Design Luxury Packaging Design* Wood Pencil

Credits & Description

Agency: Marcel Sydney
Client: Heineken Asia Pacific Pte. Ltd.
Founder / Creative Chairman: David Nobay
Executive Creative Director: Scott Huebscher
Senior Copywriter: Gavin Chimes
Senior Art Director: Leslie Sharpe
Head of Art: Emmanuel Bougneres
Head of Production / Producer: Holly Alexander
Senior Print Producer: Chris Beghin
Senior Print Producer: Simon Davis
Client Services Director: Ryan Bernal
Account Director: Alex Buckland
Chief Strategy Officer: Iona Macgregor
Account Manager: Knox Cassidy
Traffic Manager: Toni Carter
Technology Partner: Graviky Labs
Senior Planner: Cathy Song
Designer: Brogen Averill
Designer: Michael Banayos
Description
Air pollution is a global problem. In Asia, it impacts Tiger Beer every day. In fact, 62% of Tiger sales come from exposed street venues. As a proud supporter of street culture and sustainability, Tiger had a bold idea: use the problem to fight the problem. Introducing Air-Ink, the first ink made from air pollution. Devices were developed to capture soot from vehicle exhausts. This was turned safe, high-quality ink. A range of Air-Ink markers were sent to street artists and activists around the world, creating both artwork and conversation.