Verizon Digital, Design & Branding Cannes Lions 2007 - Cyber Lions Silver: ACTION HERO by R/GA New York

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Cannes Lions 2007 - Cyber Lions Silver: ACTION HERO

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Industry Telecommunications Services
Media Digital, Interactive & Mobile, Design & Branding
Market United States
Agency R/GA New York
Released June 2007

Awards

Cannes Lions 2007
Cyber - Silver

Credits & Description

Type Of Entry: Websites & Microsites
Category: Commercial Public Services
Title: ACTION HERO
Advertiser/Client: VERIZON
Product/Service: TELECOMMUNICATIONS
Advertising Agency, City: R/GA, New York
Country: USA
Advertising/Web Design Agency, City: R/GA, New York
Country: USA
Credit Details:
Name
Position
Company
Douglas Dauzier
Associate Creative Director
R/GA
Jay Zasa
Associate Creative Director
R/GA
Chris Hinkle
Associate Technical Creative Director
R/GA
Andrew Robinson
Associate Creative Director
R/GA
Kajal Gala
Interaction Designer
R/GA
Ross Morrison
Copywriter
R/GA
Seth Jablon
Art Director
R/GA
Memhet Irdel
Designer
R/GA
Reed Loar
Designer
R/GA
Mark Voelpel
CG Supervisor
R/GA
Synopsis:With Verizon Broadband, you don't just watch movies—you star in them. Designed to demonstrate the power of broadband, visitors to the site can upload their photos and be transformed into 3D action superheroes. Users also choose their own action adventure, picking a bad guy to battle against and selecting scenes, dialogue, and music. At the end of the process, the site renders a 2-minute high-quality CG movie staring the user and reflecting their choices. The movie can then be downloaded and posted to blogs, YouTube, etc.