Volkswagen Digital, Design & Branding Bug Configurator, 3 by Ogilvy & Mather Beijing, Ogilvy Beijing Lab / Beijing

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Bug Configurator, 3

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Industry Cars
Media Digital, Interactive & Mobile, Design & Branding
Market China
Agency Ogilvy & Mather Beijing
Agency Ogilvy Beijing Lab / Beijing
Executive Creative Director Doug Schiff
Creative Director Fei Wang, Wang Daqing
Art Director Fei Wang
Released March 2016

Awards

One Show, 2016
Interactive Craft - Sound Design / Sound Design Merit

Credits & Description

Client: Volkswagen
Title: Bug Configurator
Category: Tourism / Travel / Transportation
Agency: Ogilvy / Beijing
Url: http://www.bugconfigurator.com
Art Director: Wenlong Zhang, Fei Wang
Writer: Lei Song, Joyce Xing, Doug Schiff
Creative Director: Fei Wang, Daqing Wang
Production Company: Massive Music / Shanghai, Kaiser Studios / Amsterdam
Agency Producer: Yu Zhuang
Creative Technologist: Eric Wu
Executive Creative Director: Doug Schiff
Music & Sound: Diederik Van Middelkoop, Ruben de Winther