Coca-cola Digital, DM, Case study Share a Coke 1,000 Name Celebration [presentation image] by Fitzco

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Share a Coke 1,000 Name Celebration [presentation image]

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Industry Soft Drinks
Media Digital, Interactive & Mobile, Direct marketing, Case study
Market United States
Agency Fitzco
Chief Creative Officer Noel Cottrell
Associate Creative Director James Beikmohamadi, Sherman Winfield
Executive Creative Director Wes Whitener, Mitch Bennett, John Mescall
Creative Director Bowen Mendelson, Michael Groenewald
Art Director Sherman Winfield
Junior Art Director Robert Hajek
Copywriter James Beikmohamadi
Released March 2018

Awards

Lions Communication 2018
Radio & Audio Lions Use of Music Silver Lion
Radio & Audio Lions Use of Radio or Audio as a Medium Silver Lion

Credits & Description

Brand COCA-COLA
Entrant FITZCO//MCCANN ATLANTA
FITZCO//McCANN Atlanta, USA Entrant Company
FITZCO//McCANN Atlanta, USA Idea Creation
SCORE A SCORE Los Angeles, USA Production
CASANOVA//McCANN New York, USA Production
FORTYFOUR Atlanta, USA Additional Company
Noel Cottrell Fitzco//McCann Chief Creative Officer
John Mescall McCann Worldgroup Global Executive Creative Director
Mitch Bennett Fitzco//McCann ECD and Songwriter
Wes Whitener Fitzco//McCann ECD and Songwriter
Bowen Mendelson Fitzco//McCann CD and Songwriter
Michael Groenewald Fitzco//McCann CD and Songwriter
Sherman Winfield Fitzco//McCann ACD/Art Director and Songwriter
James Beikmohamadi Fitzco//McCann ACD/Copywriter and Songwriter
Robert Hajek Fitzco//McCann Junior Art Director and Songwriter
Christine Sigety Fitzco//McCann Head of Integrated Production
David Berngartt Fitzco//McCann Senior Producer and Songwriter
Mike McGarry Fitzco//McCann Director of Emerging Content
Courtney Saul Fitzco//McCann Account Director and Songwriter
Joy Rowland Brown Fitzco//McCann Account Director
Sophie Wolf Fitzco//McCann Account Manager
David Matathia Fitzco//McCann Chief Strategy Officer
Katy Tenerovich Fitzco//McCann Associate Director, Social Strategy
Cris Tally Fitzco//McCann Director of Creative Services
Troy Harris Fitzco//McCann Project Manager
Lisa Holloway Fitzco//McCann Broadcast Talent & Traffic Manager
Brian Wallace Fitzco//McCann Digital Creative Services Manager
Will Benham Fitzco//McCann Songwriter
Seth McWhorter Fitzco//McCann Songwriter
Erin Fillingim Fitzco//McCann Songwriter
Katie Mellor Fitzco//McCann Songwriter
Andrew Wernette Fitzco//McCann Songwriter
Max Schein Fitzco//McCann Songwriter
Matt Shoemake Fitzco//McCann Songwriter
Knowlton Bourne Fitzco//McCann Songwriter
Brittany Johnson Fitzco//McCann Songwriter
Alejandro Ortiz Casanova//McCann VP/Creative Director, Songwriter
Marta Matias Casanova//McCann Sr. Copywriter, Songwriter
Gabriel Sanchez Casanova//McCann Sr. Art Director, Songwriter
Carla Noriega Casanova//McCann Group Account Director
Anjelica Caraballo Casanova//McCann Account Supervisor

Entry Summary
Please explain any cultural terms, references or viewing context which would be known by the local audience but may not be known by our international jury.

Brief Explanation
Rather than create one radio spot to announce that names are back on Coke bottles, we took Share a Coke to a whole new level, by crafting a totally unique song, for every name on Coke bottles. Over 1,000 of them. This audio-led campaign launched on terrestrial and digital radio, and was designed to spread socially from there.