Ferrarelle Spa Mineral Water Digital, DM, Case study WATERBOOK [italian] by Havas Worldwide Milan

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WATERBOOK [italian]

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Industry Water, Environmental & Animal Issues
Media Digital, Interactive & Mobile, Direct marketing, Case study
Market Italy
Agency Havas Worldwide Milan
Executive Creative Director Roberto Greco Giovanni Porro
Creative Director Laura Trovalusci, Dario Villa
Junior Art Director Leonardo Grappolini
Junior Copywriter Rajiv Olivato
Digital Creative Director Stefano Zanoni, Fabrizio Piccolini
Production The Family
Released March 2016

Awards

International GrandPrix Advertising Strategies 2017
The Winners L'ombrello istituzionale Winners

Credits & Description

Production Company: The Family
Agency: Havas Milan, Italy
Client: Ferrarelle
Product: Ferrarelle Mini
Entrant: Havas Milan, Italy
Title: Waterbook
Product/Service: Ferrarelle Mini
Idea Creation: Havas Media Milan, Italy
Media Placement: Havas Milan, Italy
Pr: Havas Pr Milan, Italy
Executive Creative Director: Giovanni Porro (Havas Milan)
Creative Director: Laura Trovalusci (Havas Milan)
Creative Director: Dario Villa (Havas Milan)
Junior Art Director: Leonardo Grappolini (Havas Milan)
Junior Copywriter: Rajiv Olivato (Havas Milan)
Digital Creative Director: Stefano Zanoni (Havas Milan)
Digital creative Director: Fabrizio Piccolini (Havas Milan)
Digital Copywriter: Mario Rasero (Arnold WW Italy)
Digital Art Director: Patrick Rossa (Arnold WW Italy)
Social Media strategist: Lucia Ferrazzano (Havas WW Milan)
Social Media Manager: Monica Brano (Arnold WW Italy)
Community Manager: Tommaso Piazzi (Arnold WW Italy)
Client Services Director: Manfredi Calabrò (Havas Milan)
Account Director: Silvia Olivieri (Havas Milan)
TV Producer: Roberto Marteli (Havas Milan)
Junior TV Producer: Mirco Pugliese (Havas Milan)
Vice President: Caterina Tonini (Havas PR)
Practice Leader: Marianna Lovagnini (Havas PR)
Senior Account: Stefania Diral (Havas PR)