WHY DON'T YOU COME OVER? by GMP Bucharest for Gandul.info

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WHY DON'T YOU COME OVER?

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Industry Newspapers, Public awareness
Media Digital, Interactive & Mobile, Direct marketing, Case study
Market Romania
Agency GMP Bucharest
Copywriter Mihai Gongu
Digital Creative Andrei Cucoanes, Oana Nastase
Released October 2012

Awards

Clio Awards, 2014
Public Relations Product/Service: Crisis & Issue Management Silver

Credits & Description

URL: http://www.whydontyoucomeover....
Product and services: Newspaper
Registrant: GMP Advertising
Country: ROMANIA
Brand name: Gandul.info
Advertising agency, city: GMP Advertising & WEBSTYLER/Bucharest
Art director: Alina Zaharescu
Executive Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Creative director: Mihai Gongu, Horia Manolache
Account Director / Manager: Catrinel Manolescu
Client Account Director / Manager: Lucian Mindruta, Claudiu Pandaru
PR Director: Simona Firtat
Digital Creative: Andrei Cucoanes, Oana Nastase
Digital Strategist: Bogdan Nitu, Andrei Balan
Other credits: Felix Tataru, Vlad Manolache, Andrei Mocanu, Cosmin Panait, Daniela Vasile, Melania Stoleru
Creative idea explanation: British MPs planned a campaign to deter potential Romanian immigrants from coming to Britain. The bullying attitude against an equal rights EU member triggered a crisis in Brussels and outraged Romanians everywhere. For our client, Gandul.info we promptly replied 24 hours later by turning the British “You won't like it here!” slogan around and inviting the British to come over to Romania instead. We released a series of viral posters and also invited Romanians to write their own. We then asked people to offer their couches and Romanian companies their vacant jobs to the coming British on whydontyucomeover.co.uk.
Multiple entry explanation: Our campaign included tens of kick-starting viral posters, then a Facebook application where people were invited to generated hundreds of new ones and a website where we invited Romanians to offer their couches to the coming British and Romanian companies their vacant jobs. Everything was covered free on conventional media.