Pepsi Digital, DM, Case study Rechazados [spanish image] by We Believers

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Rechazados [spanish image]

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Industry Soft Drinks, Fast food
Media Digital, Interactive & Mobile, Direct marketing, Case study
Market United States
Agency We Believers
Executive Creative Director Patricio Elfi
Creative Director Percy Bustos, Santiago Luna Lupo
Released January 2017

Awards

El Ojo Festival 2017
Promo y Activación Posicionamiento Oro
Contenido Audiovisual / Hasta 3 Minutos Plata
Directo Mejor Acción Generadora de Fidelidad Y/o Construcción de Marca Plata

Credits & Description

Geo: Argentina
Brand: Burger King Argentina
Original Title: Rechazados
Agency: We Believers
Anunciante/Advertiser: Pepsi / Burger King
Diretor de criação/Creative Director: Gustavo Lauria (Cco);
Patricio Elfi (Ecd);
Santiago Luna Lupo (Cd);
Percy Bustos (Cd)
Produtor da agência/Agency Producer: Alejandro Falduti
Redator/Editor: Santiago Luna Lupo, Gustavo Lauria
Atendimento/Attendance: Jose Quijano, Juliana Patino, Juan Cano
Produtora de som/Sound Production: Noted Sound Design
Outros créditos:
Music – Papamusic;
Post/online- Casa Kiev;
3d Animation – Casa Kiev;
Digital Acct Dire – Ana Lopez;
Agency Coordinator – Lupita Alvarez;
Editor – Federico Peretti / Diego Panich
Diretor de Arte/Art Director: Patricio Elfi, Percy Bustos
Sinopse:
We collected testimonies of real people who were rejected at Coke and McDonald’s castings because they didn’t fit with the perfect advertising stereotypes.