Sprouts Digital, DM, Case study #GodSaveTheOcean, 2 by Ogilvy & Mather Mumbai

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#GodSaveTheOcean, 2

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Industry Environmental & Animal Issues
Media Digital, Interactive & Mobile, Direct marketing, Case study
Market India
Agency Ogilvy & Mather Mumbai
Creative Director Srreram Athray, Elizabeth Dias
Art Director Farid Bawa
Released January 2016

Awards

D&AD Awards, 2016
Product Design Sustainable Product Design Wood Pencil

Credits & Description

Agency: Ogilvy & Mather, Mumbai
Client: Sprouts Environment Trust
Art Director: Farid Bawa
Artist: Santosh Dhadve
Artist: Sharad Malankar
Creative Director: Srreram Athray
Creative Director: Elizabeth Dias
Designer: Gopal Prajapati
Developer: Anand Pendharkar
Worldwide Chief Creative Officer: Tham Khai Meng
Music Production: Sounds Good
Production Company: Action & Cuts Films
Account Manager: Kunal Dangarwala
Chief Executive Officer: Piyush Pandey
Chief Executive Officer: Rajiv Rao
Millions of Ganesha idols are immersed in the sea every year.
The toxic materials used in the making of the idols, over time have been polluting the waters and killing the fish. We needed a solution that took care of both, tradition and the environment.
We created unique fish friendly Ganesha idols from vegetarian food ingredients that the fish can eat. And we painted them with natural food colours and encased them in river clay moulds. The size was reduced to just 9 inches. The idols' outer coating was designed to dissolve in under 4 hours, leaving the rest for the fish to enjoy.